What certifications do you hold, and at what tier?
Why it matters
Almost anyone can say they carry a brand. Certification tiers are what manufacturers award based on training, project volume, and support performance, and they determine whether the firm can access advanced programming tools and factory escalation. On a Georgian Bay property that sits empty for weeks, factory-level escalation is the difference between a remote fix and a lost weekend.
A good answer sounds like
"We are a Crestron Elite dealer and a Lutron Platinum dealer. Our programmers hold current certifications, and here are the certificate numbers and renewal dates if you want to verify them."